News

East Vs. West
Photo : Michael Flores, Art Direction / Styling : Moses, Beauty : Andre Sarmiento Read more...
The Silver Studded
Model: Karen Galloway Photo: Adri Law Read more...
West Coast Night
Alexa profiles two new pieces featured in our SS12 collection; the all black Studded Weekender, and the West Hat. We shot this in one night on location throughout Los Angeles. Shot on the (Red) Scarlet. Direction : Chris Stamp, Shot : Brian Thompson, Edit : Dave Gallegos, Styling : Adri Law, Model : Alexa Demie, Read more...
Introducing: Smarter Sporting Goods
A modern take on class sporting apparel. Available for a limited time only. Read more...
The West Snap Back
Now Available Read more...
West Coast Staz
Staz (@Nahstazia) in the West Coast Beanie | Photo : @Adrilaw Read more...
The West Is Coming
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The Gold Studded | Now Available
While Supplies Last Read more...
All Black Studded Weekender | Now Available
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Kanye | Gold Studded Snap Back
Yeezy along with film maker Ruth Hogben have just released Kanye's newest video Lost in the World, off his last album Dark Twisted Fantasy. See him in the Gold Studded Snap Back below and watch the whole video HERE.. Thanks Lauren (@imahottpiece) for connecting the dots. Read more...
Kanye | Gold Studded Snap Back
Pusha T's blog released a photo a few days ago disclosing Ye and Bieber were in the studio working on a new project, with follow up articles on Complex and Vibe. See Kanye in the studio below, wearing our Gold Studded Snap Back. Read more...
The West Coast Beanie
Available 5.1.12 @12am PST Read more...